A Brief Sample Of Clients, Advertising And Significant Achievements In PTMC History
For two years, we created promotional mailings for Jim Erickson, nationally-respected photographer. The first mailing featured photographs Jim took on a sabbatical to Ireland. The following year we showcased work from China and Tibet. These promotional pieces have been recognized for excellence in international advertising competitions with the Tibet piece being named by The New York Festivals as the worlds best direct mail advertising created that year.
Garden View Realty
We created the concept, logo, brochure and newspaper ads for the 1,000 acres of homesites at Croasdaile Farm. The first-day, private offering of these homesites resulted in $1,000,000 in sales.
Pharmaceutical Product Development
This clinical research organization came to us needing a complete marketing program. We defined their competitive strategy, positioned them as a leader in the field and created a benefit-oriented theme line and journal advertising based on the tenacious character of the president and his results-driven company. In less than one year, PPD earned the status of a no-nonsense leader in a crowded competitive field and the president was often called on by trade magazines for his opinions and interpretations of industry news. Based on readership surveys, the award-winning advertising was the most-read advertising in Pharmaceutical Executive.
PTMC has been partners in Rex marketing, helping this well-respected hospital reposition itself as an integrated healthcare delivery network. The 13th Annual Healthcare Advertising Awards, an international competition sponsored by Healthcare Marketing Report, honored PTMC as the only advertising agency in the southeast to receive a Best of Show citation.
Rex Urgent Care of Cary
In their ongoing effort to bring quality health care within the reach of everyone in Wake County, Rex opened this Urgent Care Center and asked us to introduce it to the residents of Cary. Our direct mail, print, and radio campaign, doubled patient visits.
This highly-respected manager and developer picked PTMC to reposition the oldest shopping center in the southeast. Today, prestigious Cameron Village attracts the highest quality retail tenants and the loyalty of shoppers throughout the Triangle. Currently, PTMC is working with York Properties on Meadowmont, a unique development of retail, residential and office space in a planned community within Chapel Hill.
This is a new concept in furniture retailing. The client, a successful marketer of unfinished furniture, wanted to appeal to a more upscale market. With the benefit of consumer research we identified our consumer and helped the client create C.J. Woodmaster. For the launch, we developed their logo, corporate ID, instore signage, and merchandising display pieces.